Two Great Tastes…

November 17th, 2006

...that taste great together. There's always been a big push in the watch industry to reach, car guys? If you dig watches, you may already be familiar with the linkage between timepieces and high-end automobiles. The two have long competed for the disposable income of their wealthy enthusiasts. Panerai just took over the Ferrari rights in branded watch dials that the Girard Perregaux people have had for years, a label that put G.P. back on the watch map years ago. Chopard has produced the Mille Miglia watch in homage to the Italian race car event. Omega has the Schumacher, Tag Heuer the Formula one, Porsche Design's entire company is based on the performance car name and famous designer. The Car/Watch list goes on and on and on! Why? I gotta think it is a lifestyle choice, a roll-big-or-go-home gene so deeply seated in the male DNA that it will never be lessened. So, I say, "Let's not fight it, let's embrace it!" Roll the window down in your high-end driving machine and motor with your aptly adorned wrist in plain view for all to enjoy, employ your best Chevy Chase look-over and be proud. Vroom, Vroom. CTWG

Entry Filed under: Just In, Watches, Mechanical