Function Is Edging Form

September 7th, 2006

I’ve noticed lately that many watch purchasers have dedicated more time to choosing watches with standout guts and value to their movements. When I started in the industry, “names”(brands) were the key to the sale. We all know the brands that have great name recognition, many of which, are great watches with fine movements. Still, a revival of function is happening. People are demanding fine Swiss or German movements, solid cases and metal structure, and a watch with quality that is more than the logo or brand. Bravo says CTWG, consumer show your identity with your watch purchase, surprise the next guy at the meeting with a Cyclos or something original. CTWG

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